News
Guaranteed Christmas delivery dates
To guarantee delivery in time for Christmas, please place your orders by Friday 12th December. If you would like to discuss postage and delivery options, please contact our Customer Care...
Guaranteed Christmas delivery dates
To guarantee delivery in time for Christmas, please place your orders by Friday 12th December. If you would like to discuss postage and delivery options, please contact our Customer Care...
Black Friday Offers
Shop our Black Friday deals, with up to 50% off selected gifts, and buy one get one half price on all of our Christmas cards. While stocks last. Valid until...
Black Friday Offers
Shop our Black Friday deals, with up to 50% off selected gifts, and buy one get one half price on all of our Christmas cards. While stocks last. Valid until...
Our new collection of author signed books
Join Bernard Cornwell, Max Hastings and a host of best-selling authors in supporting veterans, serving soldiers and their families this Christmas Looking for a special gift for the reader in...
Our new collection of author signed books
Join Bernard Cornwell, Max Hastings and a host of best-selling authors in supporting veterans, serving soldiers and their families this Christmas Looking for a special gift for the reader in...
ABF online shop to close in early 2026
The Army Benevolent Fund is extremely grateful to our loyal customers, many of whom have shopped with us year after year. The aim of the ABF online shop has always...
ABF online shop to close in early 2026
The Army Benevolent Fund is extremely grateful to our loyal customers, many of whom have shopped with us year after year. The aim of the ABF online shop has always...
Our Christmas range has launched online!
Welcome to our Christmas collection! Packed full of new items and old favourites we know you love, you’ll find something for even the most hard-to-buy-for friend or relative and remember…...
Our Christmas range has launched online!
Welcome to our Christmas collection! Packed full of new items and old favourites we know you love, you’ll find something for even the most hard-to-buy-for friend or relative and remember…...
30th March Mother's Day
Ahead of Mother's Day on 30th March, our shop is brimming with cards and gifts. From sweet treats, books and a range of cards including our new e-cards, we have just what you need...
30th March Mother's Day
Ahead of Mother's Day on 30th March, our shop is brimming with cards and gifts. From sweet treats, books and a range of cards including our new e-cards, we have just what you need...