The Army Benevolent Fund is extremely grateful to our loyal customers, many of whom have shopped with us year after year.
In September 2025, we informed our supporters that the ABF online shop would be closing in early 2026, and we now can confirm that the online shop will close at the end of March. Please take this last opportunity to purchase gifts, cards, and print-to-order clothing via the online shop.
The aim of the ABF online shop has always been to help the Army family in times of need, with 100% of profits going towards our support for soldiers, veterans, and their families. Unfortunately, the shop has become much less profitable in recent years, mostly due to the sales of Christmas cards halving, as buying habits change and the cost of postage increases.
ABF merchandise will still be available after the online shop closes, as our teams will continue to sell stock at events around the country. You also can continue to support the ABF via making one-off or regular donations, volunteering, considering making a gift in your will, or participating in our events.
Thank you so much for your support – it is only with your help that the ABF can continue to be here for soldiers, for life.